Archive for October, 2012

It’s Walkman-mania!

Sunday, October 28th, 2012

It is official: Sony’s Walkman is in our stores. After waiting for weeks, watching images about never-ending queues at Japanese electronic stores, now we finally can put our hands on what Sony, the Japanese leader in the manufacturing of electronics, introduced on the market as ‘the futuristic music portable player’.

According to an anonymous source from Sony we are about to experience ‘the future of music’. A few weeks after seeing on the news people camping outside electronic stores in order to be the first in the line of the gadget’s buyers, Sony’s Walkman has arrived in our shops. The first small-sized portable player ‘invaded’ Europe and the United States. Several electronic shops sadly informed their customers that they already had finished all the Walkman they had in stock.

However, what is the Walkman exactly?

Considered one of the coolest accessory of the last decades, Sony’s Walkman is a portable music player. With 100$ you can buy yourself a mobile radio, so that you can take your favourite tunes with you, wherever you go. The standard Walkman box includes the machine, a pair of headphones and battery. With these 3 tools you can have the ‘soundtrack of your everyday life’, always with you. If the tape-playing option is not enough for you, you can spend a little bit more and purchase the version with FM radio included (the price is around 120$).

Want to have a better idea of what the ‘world’s smallest cassette player’ is all about? Check this TV commercial:

In Japan the sales in the electronic market have sky-rocked since the first Walkman was sold. However, Sony will have to fight hard to emerge in the sector as the dominant leader. In fact, Panasonic, another Japanese company, has already been working on a smaller version of the Walkman.

A release date has not been announced yet, but you can have a first look at Panasonic’s promotional video:

Panasonic’s operations are still ‘top-secret’, but through their promotional campaign they claim to have produced the ‘world’s smallest portable music player‘. Anyhow, we are all curious and impatient to join the community of the ‘Walkmen and Walkwomen’.

However, what is the future of music going to be like? Will the Walkman conquer the world, making electronic manufacturing companies the market most dominant actors? How will the world look like in two years time? Will the Walkman be everywhere?

I guess we just have to sit back and wait (while listening to some music through our Walman’s headphones, of course).

[Picture Credits: clickamericana.tumblr.com]